Optislim

The new Optislim Shopify website shown on a MacBook Pro

A smarter store for a national wellness brand.

Custom Shopify development, subscriptions and flavour selection for Optislim

Optislim came to us with a range that standard Shopify could not do justice: clinically backed meal replacement programs sold as flexible packs, where customers build their own mix of flavours. The store needed subscriptions, smarter product pages and a way to point new customers at the right program.

We built a custom Shopify theme around exactly that. A purpose built product page lets customers pick their pack flavour by flavour, a custom subscription system handles recurring orders, and a product finder quiz guides newcomers to the right program.

Custom features for a seamless experience.

Subscriptions, flavour selection and a product finder quiz.

The custom subscription system lets customers put their favourite programs on repeat, with full control over what arrives and when. Behind it sits the flavour selection experience: a pick your pack builder where a twenty one meal program can be filled box by box from the full shake range.

A product finder quiz rounds it out, asking a few quick questions and landing new customers on the program that fits their goals. The result is a store that turns a complex product range into a simple, guided shopping experience.

Now you've heard Optislim's story. Ready to tell yours?

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