Kus & Co

Bringing the Product To Life: From Shelf to Screen

A packaging-led rebrand with a conversion-ready website and a social launch that turned heads

Kus & Co had a clear goal to elevate their haircare label. We began at the roots, with a new logo which smoothly expanded into packaging, social-media-worthy content, and online campaigns.

The packaging was a core focus for this rebrand. Fresh, minimalist aesthetics, with flowing line work and soft tones created a premium yet approachable vibe, resulting in an instantly recognisable product - both on-shelf and online.

Bringing the Brand to Life Across Digital Platforms and Campaigns

From streamlined UX to social buzz, the rebrand came to life across every touchpoint

Tailored to suit the new aesthetics of the brand, the website redesign involved a user-focused store update. From menus, to product pages and photography, everything was updated to enhance the customer journey.

To celebrate the launch, we produced a social campaign which revealed the new packaging and showcased Kus & Co through bold visuals and benefit-oriented messaging. The campaign drove enthusiastic traffic to the new site, sparking engagement across all channels.

I loved working with Bang Media for my BFCM campaign, and the results showed In the 7 years of Kus, this BFCM sale was the biggest and best to date.

Cassy Perrin

Founder

Kus Culture Hair Care

Now you've heard Kus & Co's story. Ready to tell yours?

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