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Ellwood
Rebranding an adventure motorcycling company into a premium lifestyle brand built for exploration, craftsmanship, and connection.
Rebranding for Heritage and Growth
A sophisticated identity that balances rugged authenticity with refined experience.
Ellwood’s new direction captures the soul of adventure through a more elevated, design-driven brand system. We developed a master identity of Ellwood, which is supported by two sub-brands: Ellwood Motorcycle Adventures and Ellwood Motorcycle Co. Together, they form an ecosystem that connects the experience of the ride with the craft that powers it.
Rooted in the Australian landscape, the visual language blends earthy tones, bold typography, and minimal design cues to create something sophisticated yet grounded to reflect the brand’s authenticity and enduring spirit.
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Adventure Evolved
Where exploration meets belonging.
The rebrand takes Ellwood beyond touring, shaping it into an experience grounded in culture, community, and connection. Every design element evokes freedom, respect for the land, and a shared passion among riders.
With Ellwood Motorcycle Co., the brand extends off the road and into a physical space as a workshop and future hub for travellers to connect, recharge, and share stories.
Ellwood now stands as a timeless and confident brand built for those who see adventure as a way of life.
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