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Two Rivers Coffee
Featuring locally grown and roasted Australian coffee, with all proceeds supporting the next generation of farmers.
Cultivating a Community-Focused Coffee Brand
Featuring high-altitude origins and the legacy of Mareeba’s “Two Rivers”
Two Rivers Coffee is a not-for-profit business reinvesting all their sales back into community initiatives - with a core focus on educating Queensland's next generation of farmers.
To emphasise their mission and local heritage, the brand identity required a subtle yet meaningful link to the two rivers of Mareeba which is known as a meeting place for local Indigenous.
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Elevating Australian Coffee Through Thoughtful Design
Balancing origin storytelling with a modern aesthetic to attract and educate coffee lovers
By featuring the “W”, we embodied the two flowing rivers, with additional abstract mountains reflecting the coffee plantation’s high-altitude. These small design choices paid homage to the brand's roots - both symbolically and literally.
The result is an eye-catching product which amplifies awareness of the company's community-focused mission to support a new generation of farmers, and encourages assistance from those who value sustainably grown, locally roasted coffee.
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