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The Float Studio
Increasing brand awareness and customer leads through Meta Ads and social media posting.
Floating into growth for The Float Studio.
Driving trial and loyalty with creative Meta Ads
The Float Studio offers an immersive relaxation experience, with noticeable benefits gained from sensory-deprivation floats. The challenge? Getting people through the door.
Data revealed that it took customers three sessions to truly embrace the experience, so our Meta Ads campaign introduced a special offer: three floats for $99 (normally $80 each). The results spoke for themselves, with over 350 packages sold and more than 1,000 new leads generated during the campaign.
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Building awareness beyond the campaign.
Website redesign, UX optimisation and content creation for lasting impact
To strengthen the campaign’s success, we redesigned The Float Studio’s website with a clear focus on user experience and conversion. Streamlining booking, simplified navigation and strong calls-to-action set the stage for success.
Beyond the website, we also produced professional photography and videography to showcase the float experience across social media. These high-quality assets improved brand awareness and provided a consistent, premium look and feel that positioned The Float Studio as a lead destination for relaxation and recovery.
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