Fluid Business Advisory

Fluid Business Advisory

Rebranding for Growth and Adaptability

Crafting a modern visual identity to represent Fluid Business Advisory's evolving journey

Fluid Business Advisory recognised the need to revitalise their brand to mirror their evolution and ambitions within the business consultancy sector. Seeking a fresh and contemporary image, we provided a complete rebrand — including a name change — that would encapsulate their growth and adaptability.

A compelling new visual identity was developed. This included a striking logo and cohesive branding elements that conveyed their dynamic approach while staying true to their core values. The rebrand successfully captured the adaptable essence of their transformation, providing a modern look that resonated with their target audience.

Establishing a Strong Digital and Physical Presence

Enhancing visibility with a strategic website design, SEO integration, and landmark office design

To align with their new branding, a sleek and user-friendly website was created, focusing on strong visuals and clear messaging that reflected the firm's ethos. Recognising the importance of search engine optimisation, the website was built with integrated SEO strategies to improve online visibility and attract new clients in a competitive market.

Beyond digital assets, support extended to managing their social media and providing digital marketing solutions, further amplifying their brand presence. Additionally, assistance in designing their new office space — including floor plans and renders — contributed to creating a physical embodiment of their brand. Situated on Sheridan Street, the building became a recognisable landmark, often referred to as the "Fluid building" symbolising their established position in the community.

With rebranding, a new logo, a website, and relocation, it was an exciting yet challenging time. Fortunately, we had the pleasure of working with Angelo, Anthea, and the outstanding team at Bang Media.

Clint Flanagan

Director

Fluid Advisory

Now you've heard Fluid Business Advisory's story. Ready to tell yours?

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