NOGBOSS
A custom Shopify theme and product page for NOGBOSS, with product photography, a launch video and ad reels to bring their 14g wood drill system to market.
Launching NOGBOSS, from store to screen.
A custom Shopify store, product photography and launch videos for an Aussie decking innovation
NOGBOSS set out to change how decks get built, with an all in one 14g wood drill and countersink assembly that makes framing faster. Launching a brand new product meant the online store had to do the selling: explain the tool, build trust and convert tradies browsing on their phones.
We designed and built a custom Shopify theme around the launch, including a purpose built product display page with bundle pricing, how it works content and reviews. Our team shot the product photography on real job sites, then produced a promotional video, an explainer and three ad reels to power the launch.
Content that keeps selling.
Photography, an explainer and ad reels shot on real job sites
The launch content keeps the product the hero. The promotional video sells the idea in under a minute, the explainer shows exactly how the assembly works, and the three ad reels give the campaign fresh creative to rotate through Meta and Instagram without wearing out.
The result is a launch platform NOGBOSS owns outright: a store built for their product, a content library made to keep working long after launch day, and creative ready to rotate through every campaign that follows.
