NOGBOSS

NOGBOSS set out to change how decks get built, with an all in one 14g wood drill and countersink assembly that makes framing faster. Launching a brand new product meant the online store had to do the selling: explain the tool, build trust and convert tradies browsing on their phones.

We designed and built a custom Shopify theme around the launch, including a purpose built product display page with bundle pricing, how it works content and reviews. Our team shot the product photography on real job sites, then produced a promotional video, an explainer and three ad reels to power the launch.

The launch content keeps the product the hero. The promotional video sells the idea in under a minute, the explainer shows exactly how the assembly works, and the three ad reels give the campaign fresh creative to rotate through Meta and Instagram without wearing out.

The result is a launch platform NOGBOSS owns outright: a store built for their product, a content library made to keep working long after launch day, and creative ready to rotate through every campaign that follows.

Once the store and content were ready, we launched the NOGBOSS Meta ads campaign on 1 September, with the ad reels as the creative. Every sale is tracked back through Shopify in Bang Dash, our client reporting dashboard, so the results are counted in real orders rather than the ad platform's own estimates.

In its first three weeks the campaign returned 5.9 times its ad spend in sales traced back to the ads, excluding GST and shipping. It ran at a 5.8% click-through rate, and the store took 21 times as many orders as it did in the three weeks before the ads went live.