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Maven Dental
A compelling video campaign attracting international dentists to join 1300 Smiles expanding team, renowned as a cornerstone of Australia’s dental care industry.
An international recruitment drive
Strategic video initiative highlighting global opportunities for dentists to build rewarding careers in Australia.
For over three decades, 1300SMILES has helped independent dentists provide affordable family dental care across Australia. Facing a shortage of professionals locally, the organisation planned sought to attract talent from overseas.
As a part of this mission, we produced a video to emphasise their international relocation program. To highlight the opportunities and lifestyle changes for international dentists in Australia, we interviewed Dr. Charlotte Smith, a dentist whose personal journey of moving from Glasgow to Cairns offered keen insight for viewers and raised engagement.
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Amplifying Reach Through Authentic Storytelling
The video's success led to a nationwide campaign, enhancing 1300SMILES brand presence and recruitment efforts.
Whilst initially focused on Cairns, the campaign’s impact was so significant that Maven Dental expanded the project’s scope to include additional locations across Australia, reaching new audiences and improving brand awareness.
We highlighted real-life success stories by filming onsite at Maven Dental’s associate brands across Australia, communicating the professional growth and lifestyle perks gained from joining their network. This approach bolstered their recruitment campaign and reinforced their reputation as a leading dental care provider.
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