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Trucker Lid Co
Scaling custom merch sales with a creative-first Meta Ads funnel
Driving Growth for Trucker Lid Co.
Scaling authentic trucker hats and apparel with creative-first Meta Ads
Trucker Lid Co. is an Australian, family-run apparel brand specialising in caps and branded shirts. They've built a loyal following online, but needed help navigating the crowded online sales market while staying true to their rugged identity.
To achieve this, we developed authentic and scroll-stopping imagery that piqued the interest of new and returning customers. The campaigns increased the brand's presence online and drove traffic, with several ad strategies in place to retarget interested customers and guide them back to the catalogue with the images of the merch they’d shown interest in previously.
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A Funnel Built for Scale
Creative-led campaigns targeting every stage of the customer journey
With a product-first approach to ensure Trucker Lids Co.'s hats and shirts remained the focus, the campaign tapped into the trucker lifestyle their audience valued. This combination of strong visuals and layered targeting created a repeatable growth strategy that can be reliably used in future campaigns.
Overall, the results were exceptional, with large returns on interest and a tangible increase in sales within a few short months.
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