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Play Performance
Building a high-impact landing page to power Play Performance’s membership subscriptions and monthly giveaways—all done in under 48 hours.
Rapid Development for a High-Stakes Promotion
A single-page solution integrating Stripe subscriptions and automated giveaway entries.
Play Performance wanted a single landing page for an exclusive HSV GTO giveaway, coupled with tiered membership subscriptions to keep car enthusiasts engaged. Designed by Defiant Digital, the page needed swift development to begin capturing leads immediately. Moreover, integrating Stripe for recurring monthly payments posed a unique challenge, as it had to automatically funnel members into each giveaway tier.
With only 48 hours to execute, we focused on quickly translating the bold, race-inspired visuals into a functional web experience. While the overall design assets were provided, we meticulously handled the technical aspects—configuring membership payments, setting up secure checkout, and ensuring every subscription triggered the appropriate giveaway entries.
Cutting-Edge Payment and Giveaway Integration
Delivering a seamless user experience and automated campaign tracking.
We developed a custom payment portal using Stripe, enabling visitors to select from multiple subscription tiers with benefits like additional giveaway entries. Once a user subscribed, our solution automatically enrolled them in the current month’s draw, negating the need for manual administration. This streamlined approach allowed Play Performance to focus on marketing the promotion instead of juggling technical details.
The final landing page went live on schedule, capturing leads and payments from day one. By marrying a quick turnaround time with robust functionality, we helped Play Performance confidently launch their automotive giveaway campaign—proving that speed and quality can go hand in hand for high-demand promotions.
