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Bang Media helped TTNQ reach over a million new web users for the first time, delivering exceptional digital marketing results during a challenging time for the tourism industry.
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Tourism TNQ
A captivating event video showcasing Cairns and Port Douglas as premier destinations for world-class business events through the 'Be Immersed' experience.
Showcasing Cairns as a Top Destination for Unforgettable Experiences
Employing an engaging visual strategy to drive traffic to the region post-covid
Tourism Tropical North Queensland's (TTNQ) 'Be Immersed: Cairns & Great Barrier Reef' brought together event coordinators from across the globe. This three-day experience showed off the world-class venues and attractions of Cairns and Port Douglas to inspire future conferences in the area.
Seeing the uniqueness of the event as an opportunity, TTNQ requested Bang Media’s digital expertise to drive its post-pandemic rebound and increase its visibility on social media. By attending, filming, and editing the event, our experience-focused video successfully caught the attention of both domestic and international audiences, driving recovery for the region’s tourism industry.
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Amplifying Regional Appeal Through Visual Storytelling
Successfully capturing new leads for local tourism operators
Focusing exclusively on organic growth (no paid ads), Bang crafted a data-driven SEO and content strategy for the video which:
- Improved online traffic by reaching the top-3 position for 70+ popular keywords on Google (for example, #1 for “Things to Do in Cairns”), contributing to a 30% increase in organic users between 2022-2023.
- Successfully designed a SEO-rich content strategy based on emerging travel trends, which resulted in a 300% increase to the organic traffic on TTNQ’s website.
- Increased user engagement and kept 14% of visitors scrolling for longer.
- Brought in 200,000 referrals for local tourism operators, with 1 in 7 site visitors intentionally navigating to TTNQ’s members on the website.
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