“
Our experience with Bang Media for Black Friday was seamless. They delivered eye-catching artwork that perfectly hit the brief—on time and on brand. The results were fantastic. Highly recommend!
”
Cairns Hardware
Cairns Hardware
Cairns Hardware, a staple in Queensland’s trade industry, partnered with us for a digital marketing overhaul, combining video content and social media strategies to grow their market presence.
Showcasing Cairns Hardware's Legacy and Community Values
A comprehensive digital campaign bringing together brand storytelling, videography, and social media to celebrate Cairns Hardware’s local impact.
With a network of stores across Queensland and a rich history dating back to the ‘70s, Cairns Hardware needed a fresh approach to connect with both long-standing customers and new audiences. They tasked Bang Media with creating a comprehensive digital marketing strategy, focusing on video content and social media engagement.
The campaign was driven by Cairns Hardware’s ethos of service, relationships, and expertise. Through engaging content, we personified their brand and brought their friendly company values to the forefront. The resulting videos were used to promote upcoming sales and reinforce their market leadership.
Bringing Cairns Hardware’s Story to Life
Our video content and social media strategy aimed to highlight Cairns Hardware’s local community involvement, industry expertise, and commitment to customer relationships.
We began with a deep dive into Cairns Hardware’s brand identity, assessing their goals and the values they wanted to communicate. The team then developed a video and digital marketing strategy to showcase their rich heritage and leadership in the local trade industry.
One of the standout pieces was the Brand Story, where we worked to capture the essence of Cairns Hardware’s history and dedication to their community. Alongside this, we produced a series of Social Media Reels, aligning with key events like their Father’s Day campaign. These reels helped solidify their connection with the community, promoting their industry expertise while keeping the tone light-hearted and engaging.
