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Bang Media’s in-depth research uncovered a gap in our market that we didn’t realise existed. Thanks to their insights, our new Cairns Patios brand saw terrific search performance and a steady flow of new inquiries.
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Cairns Patios
Cairns Patios
Launching Cairns Patios, an award-winning company redefining outdoor living spaces in Far North Queensland, through strategic market research and comprehensive branding.
Creating Cairns Patios: Filling a Market Gap
From concept to reality—establishing a new market leader in outdoor living solutions
In collaboration with Collins Constructions, we identified a gap in the Far North Queensland market for high-quality patio and carport solutions. Aiming to maintain consistent workflow between major commercial projects, Collins Constructions was seeking new opportunities to expand their business. Through thorough market research, we discovered an unmet demand and built out the entire concept of Cairns Patios from the ground up.
Acting swiftly, we developed a modern brand identity and comprehensive branding collateral. Within two weeks, Cairns Patios transformed from an idea into a fully established business. The cohesive brand — including logo design, business cards, letterheads, email signatures, branded uniforms, and portfolio imagery — positioned them as a professional and trustworthy choice for customers from the very beginning.
Accelerating Growth Through Digital Strategy
Establishing a strong online presence and driving visibility in a competitive market
To ensure Cairns Patios stood out digitally, we created a modern, user-friendly website aligned with their new brand identity. Recognising the importance of online visibility, we selected an SEO-optimised brand name and implemented targeted digital marketing strategies to reach customers searching for patio and carport specialists in the region.
This comprehensive approach not only facilitated rapid market entry but also propelled Cairns Patios to become a market leader in a short timeframe. The success of this project highlights how proactive market research, strategic branding, and effective digital strategies can launch a new business to prominence, filling a market need while providing continuous work opportunities between larger commercial projects.
