“
”
Berry Lane
Berry Lane
Creating engaging visual content for Berry Lane, a Cairns-based children's brand specialising in stylish playmats and toys.
Showcasing Berry Lane's Unique Children's Products
Capturing the essence of aesthetically pleasing and functional baby products through engaging visuals
Berry Lane is a Cairns-based children's brand specialising in stylish playmats and toys that combine aesthetic appeal with practicality. Aiming to promote their range across various platforms, Berry Lane sought captivating video and photo content that would resonate with their target audience of discerning parents.
To achieve this, we conducted a content shoot that showcased their products in real-life settings. By working closely with children during the shoot, we captured authentic moments that reflected the brand's values and connected with potential customers on an emotional level.
Elevating Brand Engagement Through Emotional Storytelling
Utilising visual content to boost international reach and customer connection
The resulting video and photographic content effectively highlighted Berry Lane's products, emphasising their unique design and quality. This content was used across various platforms, including social media and international marketplaces like Amazon, where Berry Lane primarily sells to markets such as Canada.
By showcasing the products in use and capturing joyful interactions, the content not only demonstrated functionality but also forged an emotional connection with the audience. This approach enhanced Berry Lane's brand appeal, contributing to increased engagement and sales in international markets.
