“
”
Laser Clinics
Laser Clinics
Creating engaging social videos and a television commercial for Laser Clinics Australia's Cairns Central branch, showcasing real staff members to highlight authentic beauty and expertise.
Showcasing Authentic Beauty at Laser Clinics Australia
A creative campaign featuring staff members to connect with clients through genuine representation
Laser Clinics Australia, the world's largest cosmetic clinic with over 200 locations globally, aimed to enhance their marketing at the Cairns Central branch by creating content that truly resonated with their audience. Recognising the power of authenticity, they sought to feature their own practitioners — staff members who both provide and personally use the clinic's services.
By developing social videos and a television commercial that highlighted these real team members, the campaign emphasised genuine connections and showcased the clinic's commitment to helping clients feel confident and beautiful. This approach aimed to build trust and personalise the brand experience for potential customers.
Bridging the Gap Between Staff and Clients
Leveraging authentic storytelling to enhance brand connection and client engagement
Featuring staff who appeared as professional as models but were indeed the clinic's practitioners, the videos subtly included their job titles to highlight that they were not paid actors. This creative choice reinforced the message that the team genuinely believes in and utilizes the treatments they offer.
The campaign successfully strengthened the connection between clients and the clinic, demonstrating authenticity and passion within the team. The engaging social reels and television commercial not only increased engagement but also reinforced Laser Clinics Australia's position as a trusted and relatable provider of cosmetic treatments.
