Jackley's Bakehouse

Jackley's Bakehouse, a family-owned bakery in Mt Sheridan, Cairns, was well-loved for their bread, pastries, sausage rolls, and especially their iconic cakes and cupcakes. Aiming to expand their clientele and modernise their business model, they recognised the need for a functional online platform and cohesive branding that reflected their growing reputation.

To address this, a new, user-friendly website was developed featuring an online store where customers could easily browse and place orders. Understanding the importance of high-quality visuals, professional photoshoots were conducted in our in-house studio to capture their wide range of products. These images enhanced the online experience and served as valuable assets for promotional materials.

The launch of the new website and the use of professional imagery significantly elevated Jackley's Bakehouse's business model. The streamlined ordering process and engaging online content attracted a wider audience, resulting in an expanded clientele. The high-quality photos were also used to create engaging social media content and videos that resonated with customers.

Additionally, custom-designed cake and cupcake packaging boxes were created to reinforce brand identity. A prominent bus advertisement featuring group photos of the Jackley's team became a well-known sight on Cairns roads, boosting brand recognition and contributing to increased sales. Through a cohesive branding strategy and impactful marketing initiatives, Jackley's Bakehouse solidified their position as a beloved and iconic bakery in Cairns.