Cairns Central, part of the Lendlease Group, is Cairn’s premier shopping precinct and is the largest shopping centre in Far North Queensland.
Cairns Central approached us with the intention to market their summer, autumn and spring collections in a way that appealed to a younger audience. We decided to film a series of social reels using clever, fast transitions, colourful backdrops and upbeat music to hold the attention of the target market. Our video editors then carefully stitched the videos together, for seamless, click-of-the-finger’ outfit changes for each look; with every campaign averaging 3 different ‘looks’.
This campaign was created for social media (with over 100,000 views on Instagram alone) and was also highly visible on the giant screen in Cairns Central centre court.
• Social Media Videography
• Studio Filming & Compositing
• Editing & Final Delivery