Explore the depths of our latest masterpiece, the full branding package we crafted for Reef Magic, a leading tour operator on the Great Barrier Reef. Our team has partnered with this iconic local brand to elevate the company’s brand and make it stand out in the competitive market. We think we nailed it hook, line and sinker!
About the Project
The Client
Reef Magic, a subsidiary of Experience Co Limited Group, is a proudly Australian-owned and operated company that has been providing services to the Great Barrier Reef since 1997. In 2021, the company underwent a comprehensive rebrand, updating its branding assets to complement its new state-of-the-art pontoon located 45km east of Cairns at Moore Reef.
Reef Magic enlisted the help of Bang Media to revamp its branding in preparation for the launch of its new pontoon. Bang Media’s design team worked closely with Reef Magic to refresh all of the company’s branding assets, including logos, patterns, icons, marketing materials and internal documents.
To ensure that the rebrand accurately reflected Reef Magic’s vision, the Bang Media team conducted extensive research; including experiencing the product first-hand to ensure proposals matched the Reef Magic experience. It was important for the team to take into account their target audience, the Great Barrier Reef tour market, as well as the company’s values and cultural aspects. The end result was a modern and stylish brand that sets the company apart in a competitive tourism market.
Project Summary
Create a cohesive rebrand for Reef Magic that aligns with the brands messaging.
Services Provided
• Full Branding Package
• Brochure
• Stationery
• Icons & Patterns
• Brand Guide
Discovery & Stylescapes
Equipped with a thorough understanding of the business, we presented 3 Stylescapes; these are like an advanced mood board. This process helps both us and the client envision the future possibilities of their brand. Our presentation included three distinct Stylescapes, each exploring a unique direction and mood. Option 2 was selected, which paved a clear direction for the new logo & branding.
Patterns
Part of the rebrand was to incorporate a mixture of seamless and stylish patterns to showcase across its new look Pontoon and marketing collateral. We’ve put together a wide range of different colour combinations to allow the brand to remain consistent, but also not overly repetitive.
Icons
We put together a range of unique icons to help define and support the brand.
Brochure Design
While we were finalising Reef Magic’s rebrand, Bang Media had the opportunity to design a 6 Page A4 Brochure to include as part of their marketing collateral. By taking a lot of the critical information from their existing artwork – we were thrilled to see it all come together, using elements from their new brand guide, forming Reef Magic’s new look brochure.
