We are incredibly excited to have been chosen to lead the marketing push for Kuranda’s tourism brand for the next 12 months.
Bang Media is already part of several partnerships marketing Cairns and the region to potential travellers around the world. It’s a great responsibility to contribute to what is not only the regions number one industry, but a responsibility and a challenge that we relish.
Anyone familiar with Kuranda knows that it is a place of exceptional beauty, with a range of vastly different experiences for a traveller to explore. Our goal over the next 12 months is to cut through the noise and other brand messages in the marketplace and deliver a compelling brand story to as many high-value eyeballs as possible.
Data drives our approach, identifying opportunities and qualifying concepts. Our Kuranda plan focuses on strategic digital marketing and leveraging the substantial digital footprint of TTNQ. The world-class tourist offerings of Kuranda deserve the best bang for their marketing dollars, and we believe our strategic digital approach will do that.
There’s never been a more challenging time for tourism in Far North Queensland, but we are ready to step up and do our bit for the region. We thank the Mareeba Shire Council for the opportunity and can’t wait to get to work.