The Bower is a locally owned and operated homewares store in Cairns that oozes uniqueness and vibrancy. Intending to expand and improve their current business model, The Bower approached Bang Media with the intention of a brand revitalisation that extended to their entire asset collection, including logo, web and social.
The logo created for The Bower is a direct abstract art version of pots that are sold on the online store. The silhouettes were traced and then manipulated to form letters that reflected the ideology of the business and their dedication to uniqueness and abstract form. This ideology was then translated to the remainder of the brand.
• Logo Design
• Brand Guidelines
• Business Cards
• Website Enhancement