Cairns Regional Council approached our team with the need for a compelling and impactful campaign to address the critical issue of waste disposal in our region. To achieve this, we developed the “Bin it Don’t Flush it” campaign, aiming to raise awareness about the dire consequences of improper waste disposal on the Great Barrier Reef. The campaign’s artwork was meticulously crafted to convey the message of waste impacting our beloved reef visually. To ensure maximum exposure, these striking visuals were prominently displayed on trucks and vans that traverse our community, delivering a powerful reminder to residents and visitors alike of the need to protect this precious ecosystem and bin it, don’t flush it!
• Campaign concept Design
• Van and truck Wrap Design