A cherished new masterpiece in our portfolio. Embodying the spirit of The Bower, a beloved local homewares brand inspired by the house-proud Bower bird, this rebrand intricately weaves together the essence of our client’s vision. The logo is crafted from a selection of pots sourced from their store, and encapsulates the uniqueness that defines their brand.
Discovery & Stylescapes
Equipped with a thorough understanding of the business, we presented 3 Stylescapes; these are like an advanced mood board. This process helps both us and the client envision the future possibilities of their brand. Our presentation included three distinct Stylescapes, each exploring a unique direction and mood. Option 2 was selected, which paved a clear direction for the new logo & branding.
The logo created for The Bower is a direct abstract art version of pots that are sold on the online store. The silhouettes were traced and then manipulated to form letters that reflected the ideology of the business and their dedication to uniqueness and abstract form.
The pattern created for The Bower is a direct abstract art version of the logo. The letters used for the logo were then manipulated to create a cohesive pattern for the brand that would be recognisable as ‘The Bower’.
Instagram Highlights Tiles
From the above pattern, icons were created to be used throughout social media outlets and the newly updated website. These icons represent the key points of the business; Tropical, Vibrant and Abstract.