In crafting the website for Cairns Bank, we embraced the challenge of visually capturing a business specialising in an array of high value banking services, while still remaining boutique and loyal to the locals of Cairns. This project incorporated fluid navigation, optimisations and a fresh new look.
About the Project
The Client
Operating for over 125 years, Cairns Bank are local, helpful and 100% customer-owned. They take pride in the personal service they deliver to valued customers, and love being a part of the Cairns community. They are a customer owned bank, which is a bank that’s owned by the customers instead of shareholders. This means the bank is run purely to meet the customers’ needs. They don’t have external shareholders, who expect payments from profits.
The brief for this project was to implement the feel of Australian nature while keeping the colours muted and calming. The logo is a nod to indigenous-inspired forms of art, avoiding any straight lines and over-played iconography of the region.
This project began with a Discovery Session where all ideas were laid on the table with the client and the target audience was established. Our team then got to work with developing 3 unique Stylescapes, which then directed the remainder of the project. The final logo selected pays homage to the Australian outback with muted colours and smooth lines.
Project Summary
Create a full Branding Package to align the business with its evolution and ethos.
Services Provided
• Full Branding Package
• Logo Design
• Stationery
• Website
• Icons & Patterns
• Brand Guide
Discovery & Stylescapes
After the initial discovery session, where we broke down the dynamics and goals of Cairns Bank, we then presented 3 Stylescapes. These Stylescapes act as an advanced mood board to portray the look and feel of the brand before the initial website designing has commenced. After deliberation, option 3 was selected with minor tweaks, and the website fundamentals were built around this styling.
Website Design & Development
From the above icons and the initial logo colours, we created 4 patterns to distinguish the different sectors. These are used in the website on appropriate pages, and over marketing and internal materials to divide the services and make it apparent which is which quickly.
