In the dynamic world of design, every project holds its unique challenges and opportunities. At Bang Media, we recently had the privilege of working on a particularly exciting venture: the Reef Magic Brochure. Today, we’re thrilled to share that this project has been featured in the Design Awards by DesignRush, specifically in the esteemed category of The Best Travel Print Design.
Let’s delve into the essence of this project and what makes it such a standout in the competitive tourism sector, particularly in the vibrant location of Cairns, where the Great Barrier Reef serves as an iconic backdrop to countless experiences.
About the Project:
Reef Magic approached us with the desire to completely revamp their brand. Firstly, we created a stunning new logo along with a complete branding guide and a plethora of creative assets to set them apart from the competition (see full project here). Next, they sought to revamp their marketing collateral, and one crucial component was a 6-page A4 brochure. Tasked with seamlessly integrating essential information from their existing artwork with elements from their new brand guide, Bang Media took up the challenge with enthusiasm and creativity.
The result? A brochure that not only encapsulates the essence of Reef Magic but also stands out amidst a sea of similar services in Cairns’ bustling tourism sector.
The Design Journey:
Crafting the Reef Magic Brochure was a journey marked by innovation and collaboration. Ensuring that it resonated with the target audience – travellers seeking unforgettable experiences amidst the wonders of the Great Barrier Reef.
Drawing inspiration from the vibrant marine life and landscapes of the region, we infused the brochure with captivating visuals and compelling content. With Wally – the famous Maori Wrasse that greets visitors every day on the Reef Magic Pontoon – of course being the centre piece of the front page.
Standing Out in the Crowd:
In a market saturated with travel brochures and promotional materials, standing out is no easy feat. However, the Reef Magic Brochure manages to do just that. Its eye-catching design and informative content make it a must-do for anyone planning their Cairns adventure.
Moreover, being recognised in the Design Awards by DesignRush further validates the impact of this project. To have our work acknowledged is not only a testament to our team’s skill and dedication but also a source of immense pride!
