Pivoting your business into online retail can be beyond daunting. Simply Googling ‘online shopping platform’ will have you bombarded with a plethora of options, each boasting about their ‘ease of use’ and ‘end to end simplicity of operation’. But what does it all mean? Who is a Shopify? What is a Weebly? And Where do you buy a WooCommerce??
The simple answer is, as a business owner, you shouldn’t have to worry about crawling through features, diving into the code, and working out what system suits your business best. That’s our job, and it’s about finding the right tool for the job.
When we start the process of expanding a client into online retail, we look at what point of sale and stock management systems are already existing, the procedures that are in place, and what platform integrates into that process as seamlessly as possible. It’s not as simple as building a website, bolting on a shopping cart, and kicking back to watch the money pile up.
Your online solution is about expanding your business, not doubling your processes workload. The best online shops combine a simple and easy to understand consumer interface, with stock management. One client might integrate seamlessly with Shopify, and another with Squarespace, some might even work best with marketplace based solutions like eBay.
So if you’re looking to take your business online and you don’t know where to start, give us a call and let’s begin the process together.
Bang’s Top Tips for setting up an Online Shop:
- Keep it simple
- Make sure it works with your point of sale and stock management systems
- Start with your most popular products
- Don’t forget to market your online shop once it’s online!