When you first start out on your digital marketing journey, it can be overwhelming. You’ve got guru after guru telling you what you should be doing, or not doing, and what you can never ever do again. Every single one sounds completely matter of fact, and yet somehow, they all say something completely different.
Today, I’m going to give you some strategies and ideas for digital marketing instead of the hardcore ‘this is the only way that you can do it, period’ speech. I want you to walk away with not only a strategy, but multiple ideas on how to make it work for your business. Take this information and mold it to fit your exact business and your exact ‘zone of genius’.
So, let’s dive in to some of these strategies, shall we?
1. Get Social
In this day and age, almost everyone is on social media in some way, shape or form.
It used to be that only the ‘younger’ generation was avid social media users but now, you’re going to find grandma hitting up Facebook more than you do. Which means, you need to be on social media.
So which platform should you pick? Well, that is where I leave you to make the right choice. It all depends on the type of audience you are trying to attract, the types of content they like, and where you think they are likely to hangout. An example being, If you sell handmade goods on Etsy then Instagram is probably going to be your shining star.
2. Organic is your friend
We’re not talking about the food (who actually likes kale?) we are talking about organic traffic. This is when people visit your website through their own search engines (google etc) and is unrelated to your paid ads they may have seen or clicked on.
Why is this going to be your biggest asset both as a beginner now, and a business all star later? Because, this is FREE traffic, organic traffic is based on your content hitting those ever important search engines.
3. Create a ‘Content Calendar’
Figure out some type of way to hold yourself accountable to creating content. Whether it be videos, written blog posts, audio, or anything else, you HAVE to create content for your website, often.
That is the only way for you to consistently have something for potential clients to find you with. If you aren’t putting out content, search engines won’t pick you up and you won’t get organic leads or traffic.
And like I said before, organic traffic is your BFF. You want it. You need it, and content is the only way to get it.
4. Be consistent and persistent
Consistency is super crucial to your online strategy, whatever it may be.
If you are going to be posting content as a blog on your website, be consistent about it. Focusing purely on Facebook? Be consistent about it. Make sure that when you start posting, you keep posting.
And you do so as often as possible, on a regular schedule.
Once you get into the habit of doing this, it’s easy to keep it going. Digital Marketing is not a quick and easy way for the floodgates to open. You have to be persistent and keep going when you don’t see immediate traction. That is where the habit of consistency comes into play.
5. Create An Email List
So, there are 2 schools of thought when you start diving in to creating an email list. The LOUDEST is ‘don’t bother with email, email is dead, BLAH’, and for some, that is true. The reason WHY it is true for some is because some people just suck at emailing their list. They really do. They go in half cocked when adding people to their list, don’t really follow up well, don’t add value every time they email, don’t email consistently and when they do email, it’s because they are pitching something.
That’s really the opposite of what should happen when you create an email list.
When adding someone to your list, it’s critical that they get more than just a ‘thanks for signing up here’s the thing you wanted to download’ email from you. It’s also critical that they hear from you fairly regularly.
That’s up to you and your ideal people. If you know your ideal customers don’t have time to read a weekly email, every 2 weeks is fine.
Got a group of people that need some extra TLC? Email a bit more often.
That’s the best part, there is no right or wrong answer. It’s up to you! You need to KNOW your clients
I hope these Strategies for Digital Marketing have helped shed some clarity. Feel free to get in touch with the team today 🙂