Do I need Facebook Advertising?
The Answer is a big yes!
Here’s an impressive Facebook statistic out there: 2.23 billion people log in to the platform every month.
30% of marketers think Facebook offers the highest digital ad ROI. Whilst Google Search came out on top overall, with 48% of respondents’ votes, Facebook trounced other social media platforms. Instagram and YouTube came in with four percent of the votes, while Twitter took two percent. (Source: Hoot Suite)
It’s a safe bet that your clients and potential clients are using Facebook—and that your competitors are using it too.
Today i will be sharing about Facebook Advertising and why facebook advertising important.
Facebook ads are paid ads that can be tailored to help you to reach the people who matter most to you (Your audience). They allowed you to narrow down your audience.
Businesses create campaigns that have specific goals, these are called advertising objectives. Then you create ads within those campaigns to help you reach those objectives.
Imagine you’ve started a business as a wedding florist in Cairns. Facebook will literally let you narrow down your target audience so much that you can tailor people that are recently engaged in Cairns and surrounding areas… pretty cool hey!
Or let’s say you’ve recently redone your website and have a promo going; your goal is direct traffic to your website. You would make sure the text, images and feel of the post look enticing to your potential clients to make them click.
Our biggest tip when advertising on Facebook is defining your audience! As Facebook advertising allows you get super specific about who your target audience is use this to your advantage!
Facebook ads also give you data…this data is important. It shows you how your ads are traveling; and see if what you think is your target audience is actually your target audience.
Check out Facebook Business if you haven’t already. They give you some super easy tips and tricks and walk you through setting up your Facebook ads.
Remember to be Clear and concise when defining your audience! It definitely encourages more leads and helps you spend less money guessing.