How to have a successful brand in 2019
Today we will be sharing about how to have a successful brand in 2019 and why branding is important!
BRANDING PLATFORMS YOUR BUSINESS
They say never judge a book by its cover. But hey? That is so far from the truth. We all judge by what we see, and the same goes for our brand. From your logo, to your colour schemes, mood boards, Pinterest, Instagram feeds, to facebook covers and Insta Highlights… Like it or not people will have an opinion about your business or you before they even meet you.
That’s why having a solid identity will showcase your business to your target audience, building your reputation and recognition in your field. Great branding will highlight just how amazing you are, creating a lasting impression. For example, those people with kids… I’m sure you kids even littles can identify those golden arches and know what they can get there! Let your colour scheme and logos remind people of your business
WHY BRANDING SHOULD BE A PRIORITY
As business owners, especially in a competitive business world we need to set ourselves apart!
We need to vocalise who we are and what we do, and we need to do it well and quickly. People get a sense of who you are and what you do for your brand. Your brand draws in clients and builds a solid foundation… and is not a “one-time makeover” either! In order to amplify your business, you need to keep your brand consistent, engaging and energised
BRANDING CONNECTS YOU WITH YOUR CUSTOMERS
Relationships are key and are important for the growth and success of your business, and this relationship stems from having a consistent brand. When your branding resonates with your audience, you start to form connections with them, building a tribe of loyal followers who know who you are and what you do. Branding does not just connect you with your audience – it also draws in the right type of clients. They can see straight away how you work, think, and operate and they will want to be a part of that. Finding “Your people” is important 🙂
BRANDING MAKES YOUR BUSINESS STAND OUT
Getting your audience to choose you is usually related from how you’ve branded yourself as a business or word of mouth. Professional branding makes you stand out from the crowd, as it were, and it makes you glow amongst your competitors. It also subconsciously creates trust because you can’t help but think ‘oh they look legit or professional or put together”
This is what is going to set you apart from the other businesses that look like they do what you do… but at the end of the day no one else is you… and that’s your biggest too!
BRANDING TELLS YOUR STORY
You are the genius behind that business of yours! Your brand will share your story and sound your voice to your audience in a way that sets you apart. I love filming brand stories, there’s something so raw and authentic about finding out more about the people, the vision and the fire behind the brand… often people don’t even realise they have something to share. You are creating a story for others to enjoy.
We trust these tips will help you grow a successful brand in 2019!
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