Who’s using Instagram? So great of you to ask.
1 billion people use Instagram every month- Furthermore, of Instagram’s 1 billion monthly active users, more than 500 million of them use the platform every day.
So here our some of our tips on how to market your business better on Instagram
Your Instagram Bio 📝
Your Instagram bio allows you 150 characters of text and one external link for you to work with. Although this may not seem like you have much room to work considering everything your bio should accomplish. Here are some of the basics on what you should think about including in your bio:
- You want people to know who and what your business is straight away, so it’s important to highlight essential information about your business. Include your brand name, category, etc. (you can change this in your profile settings) We don’t want people having to guess who or what you do.
- Think about how you want to represent your brand…text tone and style of your content that you will have across all your platforms, emojis, working etc showcase your brand and your personality.
- Establish your Unique Selling Point (USP) this ensures your target audience understand what makes your brand valuable to them.
- Opportunity for sharing or viewing content, signing up for your event, or following through to your website to make a purchase (via your website or link in bio).
- Call to action give them a reason to keep scrolling or to interact some larger stores have used things such as:
Be direct: “Click our bio link to shop our latest products.”
Encourage users to share: “Tag #insertyourhashtag to be featured”
Promote a limited time offer: “Shop our EOFY sale”
Highlight a contest: “Share your favorite flavor for a chance to win!👇”
(sourced from www.shopify.com.au)
Ensure you are aware of the different settings and options for instagram business. Ensuring options such as call, text and message features are being utilised to put your customers in touch with you quicker and the shop button feature. (there’s lots of sites online that will walk you through the different things you can use instagram for as a online business)
Your Profile Image 📸
Brand identity is key… your goal is to get people to associate your colours and logo with your business…think about how every child knows those glorious golden arches of McDonald’s, or you recognise Cadbury for its trademarked purple. Ensure your profile images are consistent across your social platforms to create continuity.
Instagram Stories & Creating highlights for your profile 🔎
Instagram Stories are a quick, engaging format perfectly suited for mobile experiences.Top brands have taken notice of this and Instagram’s data showing that a third of the most viewed stories on the platform were created by businesses. (sourced from https://business.instagram.com)
Our suggestion with Instagram highlights is to be purposeful with these…having 20 random ones I am less likely to click on them as it seems overwhelming…for example..On our Bang Media Instagram page we have 5: BTS (Behind the Scenes), Web, Video, Design, & Photo. This helps people clearly see some of the main services we provide. Cover Images create brand continuity and help establish your style and vibe. You can have a graphic designer create these for you, or create your own through various apps.
We all know Social Media advertising is key to the promoting of our businesses. It creates improved brand awareness, it’s cost effective and allows you to engage with your customers. In turn, leading to increased traffic, better SEO, improve brand loyalty, healthier customer satisfaction and much more.The earlier you start, the faster you see the growth in your business. Instagram business has lots of articles and examples on different ways you can make Instagram advertising work for your business. Knowledge is power so get reading 🙂
This is something I know a lot of people might struggle with and others not so much. I mean there’s really on the same adjectives you can use to describe your product right? It’s hard to find the balance between showing your continuity and not resulting in, putting people to sleep with the same repetitive formats and words. Have a look at how some of biggest names world wide that market similar products word or structure your posts.
Create emotion this can be humour,happy, sad, shock, surprise etc give them something to be engaged with.
HOWEVER, it really does relate to knowing your customers… once you know this than you can target your content to them. Furthermore, we can all…including ourselves find yourself set in a writing style the same type of images and before long it all looks and sounds the same and peoples eyes begin to skim instead of engage.
See what posts perform well and try to identify what made them perform well. Was it the time of the day? the #relatable moment you gave them or was the product or the copy simply just on the money with what your clients want?
Images are crucial… I am sure you have stumbled across an Instagram business page with a cringy Instagram…poorly screens shotted images…photos that look like they were taken by someone’s toddler. Product Images are crucial… and it represents the value you hold for your product. Not everyone has the budget to hire a professional photographer to take product shots. However, it really does reflect on the quality of your business if your imagery and products look unprofessional. If you are taking the photos yourself make sure you are using good lighting, giving them some love. Therefore, have a look when you look at other stores what you like and you think validates a business online in your eyes.
We believe that your pictures tell a thousand words about how care about your business. So get in touch with one of our friendly team today to see how we can help you put your best digital foot forward.